UGC Creator
& K-Beauty Content Creator in Busan, South Korea
Ekaterina Baiun / 예나
IG: @baiun_es (12.2K followers)
TikTok: @yenanuna (90.4K followers)

Content creator, Korean language teacher, and K-influencer from Russia,
based in Busan, South Korea.

Skincare • Reviews • Unboxing • Korean Beauty Trends • Makeup
Let's Collaborate
About Me
I am a K-beauty content creator specializing
in Korean skincare, ingredients, and beauty trends.
I create clean, aesthetic, and educational content that highlights product usage, routines, and visible results.
I work in three languages — Russian, English, and Korean — and create videos using narration, voice-over, subtitles, and trend-driven audio.
My goal is to help brands connect with
a beauty-focused audience through authentic and visually engaging storytelling.
Platforms & Statistics
Instagram @baiun_es
12.2K followers

  • Location:

    Russia (40%)

    South Korea (12%)

    Kazakhstan (5%)

  • Audience:

    Women (70%)

    25-34 (42%)

    35-44 (24%)

    18-24 (21%)

  • Languages:

    Russian

    English

    Korean

Platforms & Statistics
TikTok @yenanuna
90.4K followers

  • Location:

    Russia (48%)

    Other (31%)

    Ukraine (5%)

  • Audience:

    Women (60%)

    18-24 (45%)

    25-34 (30%)

    35-44 (13%)

  • Languages:

    Russian

    English

    Korean

Content Niches & Formats

Reels / TikTok videos
Skincare routine
GRWM/ GURWM
Product reviews
Unboxing videos
Before & After results
UGC content for brand use
and more
Couples Beauty Routine
Hair Products Reviews
Before & After Results
Viral K-beauty Trends
GURWM Videos
Skincare Products Reviews
Aesthetic K-beauty Videos
Makeup Products Reviews
Before & After Results
Hair Products Reviews
Unboxing Videos
Skincare Products Reviews
Unboxing Videos
Viral K-beauty Trends
Hair problem-solution videos
Hair Products Reviews
Ingredient-focused Videos
Skincare Products Reviews
Aesthetic K-beauty Videos
Products Reviews
Unboxing Videos
Skincare Products Reviews
Haircare Hacks
Viral K-beauty Trends
Before & After Results
Skincare Products Reviews
Aesthetic K-beauty Videos
Skincare Products Reviews
My K-beauty Videos on TikTok (TikTok Playlist Link)
Some of the Korean beauty brands I've collaborated with:
I am always open to collaborations with Korean
and international beauty brands.

Gifted Collaborations / Paid Partnerships /
UGC Creation / Long-term Ambassadorships
And some feedback from them:
Pricing
K-Beauty Content Creation & UGC
Instagram Reel (Posting)
Paid ads usage not included
100.000 KRW
  • 1 Instagram Reel
  • Product-focused content
  • Clean K-beauty aesthetic
  • Organic posting only
Instagram Reel + TikTok (Posting)
Paid ads usage not included
150.000 KRW
  • 1 Instagram Reel
  • 1 TikTok Video (same video as the Reel)
  • Cross-platform organic posting
UGC Video (No Posting)
Posting on my accounts is not included
200.000 KRW
  • 1 vertical video (10-40 sec)
  • Product demonstration / routine
  • Clean, brand-safe visuals
  • Full brand usage rights
  • Suitable for ads, websites & social media
UGC Video Package (3 Videos)
Posting on my accounts is not included
550.000 KRW
  • 3 short UGC videos
  • Multiple concepts & angles
  • Full brand usage rights
  • Ideal for paid ads @ brand channels
For collaborations and partnerships:
+82 10 8593 9833
ekaterinabayun@mail.ru
Busan, South Korea